Paris, 12.10.2009

"Précisium" Garage Network Convention 2009

Throughout much of its history, Sicily has been considered a crucial strategic location. And – given the plurality of news for the Précisium garage concept partners in France - it has been a strategic location also for the Précisium Convention 2009 that was held in Sicily from 08 to 11 October 1009.

The Starexcel / Précisium team presented novelties that will further strengthen the Précisium concept and will even increase the efficiency of the individual garages:

1) New Communication Plan for Précisium 2010
The new communication plan for Précisium in 2010 was presented to the attendants. It came up with a variety of novelties aimed at increasing the recognition and the dynamism of the Précisium network and each individual garage.
Apart from the birth of the Précisium mascots – one for the garages and one for the body shops, the new promotion plan for both, the garages and body shops considers even more personalisation. The new television campaign from October 2009 to February 2010 will address a large public, strictly speaking more than 1.5 million people per week. During a period of months, the Précisium TV spot series can be seen on TF1 every Sunday morning - as a sponsoring of the famous French emission of “AUTO-MOTO”. Précisium will also be visible on the AUTO-MOTO website with a series of 6 seconds spots that allow access to the current promotional campaign.

2) Précisium Online Shop to ease the day-to-day business
The online shop gives the garage and body shop professionals many opportunities to ease their daily work. They can order point of sales materials, business stationery, workwear, promotion materials etc. online. The sections “Offer of the Day” and “Novelties” inform about current promotions and product news. The “Partners” section allows the garage owners to access different kinds of information such as trainings, recycling etc. and to get in touch with the corresponding partner immediately. Another function allows using the site as a communications platform accross the network.
The site will be launched in November and will be completed by the end of 2009.

3) Evolution of the Starexcel brands TECH’IN, TECH’IN COLOR, EXOTECH
The Starexcel brands have been created in 2008 to offer the garage owners products that are exclusive, of high quality and at competitive prices. Now, a further evolution took place. As before, all products have been tested and come with numerous tools, such as catalogues, promotional materials, technical hotline, newsletters etc.

4) AUTOLIA SERVICES launches AUTO ASSURANCES
The company AUTOLIA SERVICES was created in order to manage the services for the garage network (distribution and repair) with regard to insurers and fleet management – in an organised and efficient way. AUTOLIA SERVICES is able to provide the insurers national networking with just one point of contace and one billing point.
The second pillar is CONCEPT AUTO ASSURANCES that offers ensurance products to garage owners and allows them to benefit from packaged insurance products that cover all their risks and to offer insurance packages to the customer (e. g. for tyres).

5) Précisium d’OR
The fourth ceremony of the prize “Précisium d’Or” was awarded to the garage and body shop partners that were selected according to seven criteria. Among those were
• Trainings
• Promotional campaigns
• Brand valorisation
• Electronic catalogues
• Customer relationship and loyalty tools
• Recycling
• Support of the brand


Key figures on the garage network Précisium in France:
Number of Précisium Garage: 324
Number of Précisium Carrosserie: 90
Number of Précisium Relais: 120
Total number of Précisium: 534


The below photo of the team shows: (from left to right)
President AUTOLIA Services: Bernard Groschtern
President Starexcel: Alain Landec
Purchasing Director Starexcel: Julien Lefort
Commercial Director Starexcel: Georges Bideux
Marketing Director Starexcel: Florence Galisson
Concept Communication Starexcel: Sandra Henric